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Table 3 Social marketing activity exposure by provinces in 2013

From: Social marketing of low dead space syringes in Vietnam: findings from a 1-year pilot program in Hanoi, Thai Nguyen, and Ho Chi Minh City

Social marketing activities

Hanoi n = 400

HCMC n = 400

Thai Nguyen n = 280

Total N = 1080

Exposure to any messages on LDSS

16.7

10.1

56.4

18.3

Exposure to messages on LDSS by channels

 LDSS inter-personal communication tools used by outreach workers

10.7

11.0

30.2

13.1

 Leaflet/poster

7.6

7.1

24.0

9.2

 Social marketing events

3.6

1.6

11.0

3.1